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March Madness and the overstated employee productivity issue
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March Madness and the overstated employee productivity issue

John L. Robinson, and no doubt others, raised the annual alarm for the people-sit-around-the-office-watching-basketball story, which, just like PNC Wealth Management’s annual Twelve Days of Christmas price list, smart editors have learned to spike on sight. Challenger, Gray & Christmas, the euphemistically self-described “global outplacement firm,” pumps out its March Madness “survey” every spring before [...]

Track real estate purchases to map a company’s footprint
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Track real estate purchases to map a company’s footprint

Kenneth Gosselin of The Hartford Courant offers a fresh idea for the real estate beat: track a local company’s footprint. He does that with ESPN’s headquarters in Bristol. Through 45 land acquisitions, the company has grown from one 20,000 square-foot building in 1979 to 18 buildings totaling almost a million square feet, he writes. Surprisingly, [...]

From checkered flag to red carpet: Local angles to big weekend
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From checkered flag to red carpet: Local angles to big weekend

Sunday’s double-header of the Daytona 500 and the 85th annual Academy Awards isn’t just for sports and showbiz writers; the big spectator events offer plenty of spin-off angles and scope for business journalists of all stripes. Even if you aren’t near Florida or Hollywood, you can tap in to some related action.  Obviously viewing parties [...]

Football financials: Find a story in the business of the Super Bowl
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Football financials: Find a story in the business of the Super Bowl

Super Bowl XLVII hype is heating up as the Feb. 3 contest between the Baltimore Ravens and the San Francisco 49ers draws near.  The season finale event generates perhaps more than its fair share of tried and true perennial business stories, from the speculation about half-time ads to the boost in business for sports bars [...]

Use Armstrong buzz to dig into local sports marketing angles
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Use Armstrong buzz to dig into local sports marketing angles

With buzz about Lance Armstrong’s doping confession still at high volume, and the follow-on question of whether companies including the beleaguered U.S. Postal Service will attempt to claw back any of the millions of dollars in sponsorship monies Armstrong was paid, you might want to look for local angles to the business of sports marketing. [...]

It’s football time: Fire up a feature about the business-of-tailgating
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It’s football time: Fire up a feature about the business-of-tailgating

When it comes to the business of sports, it’s natural to think of the transactions that take place inside the arenas, stadia and courts that host America’s big team match-ups. But outside these venues, the fan gatherings knowns as tailgating are quite the marketing and revenue phenomena themselves, and well worth a look as a [...]

Using the Bloomberg Terminal to enhance an investigation
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Using the Bloomberg Terminal to enhance an investigation

Bloomberg News’ Aaron Kuriloff and Darrell Preston give us a national look at the stadium building boom and its costs. They write, “Over the life of the $17 billion of exempt debt issued to build stadiums since 1986, the last of which matures in 2047, taxpayer subsidies to bondholders will total $4 billion, the data [...]

Kick off football season with a business-of-sports feature
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Kick off football season with a business-of-sports feature

Are you ready for some football? Ready or not, the gridiron season – professional, college and K-12 – is nearly upon us, and you might want to prep a business feature about how the American version of the revered pastime affects jobs, spending and sales in your local economy.  Taking a detour into the business [...]

Stories to chase in Olympics marketing and advertising buzz
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Stories to chase in Olympics marketing and advertising buzz

With the opening ceremonies for the London 2012 Olympics expected to take place on Friday, and the games to dominate headlines for the next couple of weeks, it’s time to look for some related stories that can appeal even to people who aren’t either athletes or heading to England for the games. One fun idea (that also works [...]

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