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Kick off football season with a business-of-sports feature
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Kick off football season with a business-of-sports feature

Are you ready for some football? Ready or not, the gridiron season – professional, college and K-12 – is nearly upon us, and you might want to prep a business feature about how the American version of the revered pastime affects jobs, spending and sales in your local economy.  Taking a detour into the business [...]

Stories to chase in Olympics marketing and advertising buzz
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Stories to chase in Olympics marketing and advertising buzz

With the opening ceremonies for the London 2012 Olympics expected to take place on Friday, and the games to dominate headlines for the next couple of weeks, it’s time to look for some related stories that can appeal even to people who aren’t either athletes or heading to England for the games. One fun idea (that also works [...]

Baseball, NASCAR, golf, tennis, Olympic games: It’s all business
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Baseball, NASCAR, golf, tennis, Olympic games: It’s all business

Not everyone will be lounging under a beach umbrella in July, and there are plenty of news pegs for a business of sports story. Wimbledon, MLB All-Star Game, London Olympics 2012, NASCAR, Tour de France …

Double down with the econ of Cinco de Mayo and Kentucky Derby
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Double down with the econ of Cinco de Mayo and Kentucky Derby

Two festive party occasions share the calendar on Saturday, making this an apt week for a variety of marketing stories. The Kentucky Derby, in which three-year-old Thoroughbreds will race for the 138th time, also is a decent peg for taking a look at the equine and racing industries in your state.  For such a niche interest [...]

The Star-Ledger fights for sports authority data, finds mega kickbacks
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The Star-Ledger fights for sports authority data, finds mega kickbacks

After one of the longest fights over public records in New Jersey, Ted Sherman at The Star-Ledger finally got to see what the New Jersey Sports and Exposition Authority had been fighting to reveal: more than $3.3 million in never-disclosed givebacks. The authority runs New Jersey’s racetracks, the stadium where the Giants and Jets played, [...]

Start finding ties on your beat to the 2012 Summer Olympics Games
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Start finding ties on your beat to the 2012 Summer Olympics Games

With a little more than 100 days to go before the start of the 2012 Olympic Summer Games in London, you might want to start planning a series of stories or a package, depending on your beat, that ties in to the weeks-long event that will dominate headlines this summer. A few angles that come to [...]

Celebrity home sales: Localizing real estate secrets of the rich and famous
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Celebrity home sales: Localizing real estate secrets of the rich and famous

When San Antonio basketball legend David Robinson decided to move last summer, he didn’t list his house with the Multiple Listing Service as most sellers do. Instead, the Admiral opted for a more private sale. But he couldn’t keep it a secret. “The Admiral has left 1 Admirals Way,” the San Antonio Express-News reported in [...]

Kick off the week with Super Bowl business features
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Kick off the week with Super Bowl business features

With less than a week until the celebration of excess known as Super Bowl Sunday, you might be looking for business and economy tie-ins to the annual climax of the football season.  Here are a few ideas for traditional and offbeat approaches: The usual players.  Bars, casino special events, TV sales at appliance and discount [...]

Five Twitter techniques to take from sports journalists
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Five Twitter techniques to take from sports journalists

By Rebekah Monson I’m a diehard college football fan, so at this time of year, my Twitter feed is littered with snippets of conversation about teams, players, games, stats and standings. My unhealthy obsession has led me to follow a lot of sports journalists, and in the process I’ve noticed that they often get more [...]

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