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How is social media changing conventional cause-marketing tactics?
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How is social media changing conventional cause-marketing tactics?

By on Sep 30, 2014

What do Scotch tape, chewing gum, golf balls and Kentucky Fried Chicken have in common?  Well, at least around October, they are among the myriad products whose packaging blooms pink. For nearly 30 years, October has been designated by activists as National Breast Cancer Awareness Month (NBCAM); here’s a primer on how it all got […]

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CNN's Sanjay Gupta reports on TKM-Ebola, a new drug in the works. PHOTO: CNN screenshot
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As concern over Ebola spreads, how are local firms affected?

Troubling news this week from the World Health Organization and the Centers for Disease Control and Prevention (CDC) about the burgeoning Ebola epidemic:  the CDC issued a worst-case scenario forecast of as many as 1.4 million cases by January.  While still largely confined to Africa, the Ebola outbreak is of growing concern worldwide and while […]

Heirs to the Rockefeller oil fortune withdrew their funds from fossil fuel investments
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Rockefeller move highlights socially-conscious investing trends

News came  this week — apparently timed to coincide with the United Nation’s Climate Summit 2014 held in New York City — that heirs to the petroleum-based Rockefeller family fortune planned to divest their $860 million charity fund from assets related to fossil fuels as CNBC reported.  Inside Philanthropy says it figures at least another […]

Kean University desk at convention
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Conference and expo uptick may bring new business to your market

There’s something about the conference, convention and trade show industry that never fails to grab me. The ephemeral nature of these temporary small cities that arise, buzz for a few days with sales and schmoozing and demos and training and news — and then are dismantled forever… it’s intriguing and of course it’s big business […]

Holiday hiring stories are coming very early this year
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Holiday hiring stories are coming very early this year

Yikes!  I had hoped to hold off till a little bit closer to, well, at least Halloween before tackling the holiday hiring scene.  But with word this last week of summer about the upsized holiday plans of corporations like UPS and Kohl’s, that reindeer has left the stable and your audience will be wondering where […]

The End written on a typewriter
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Business Journalism: Some ‘moving on’ thoughts …

I was always Iron Man. I wasn’t the smartest person in journalism and I sure didn’t have the elite degrees, but I could outwork anyone. The reality is that while I am still fast and effective (I hope), my iron is facing its limits. Between my print Seattle Times columns, daily online columns for the […]

Record highs stock market
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Fed to keep interest rates low as savers experience continued woe

Well, Wall Street certainly appreciated news from the Federal Reserve on Wednesday that the central bank would refrain from changing its near zero-interest rate policy for a ‘considerable time.’   As the Wall Street Journal reports the Dow Jones industrial average chalked up another record close at 17,156.85. on Wednesday and 17,265.99 Thursday. Investors like low […]

Tipping can be arbitrary and in some cases discriminatory.
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Tipping campaign from Marriott spotlights low-paid hospitality industry

From the “seemed like a good idea at the time” department:  Marriott International’s launch this week of a campaign to encourage the tipping of hotel housekeepers landed like a lead balloon, and has a number of angles that business writers can localize to take advantage of the buzz. Marriott on Monday said it has partnered […]

Scotch whisky plays a key role in Scotland's independence vote
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Scotch whisky plays a key role in Scotland’s independence vote

For business writers, enlightening readers about the local ramifications of global events is interesting and rewarding.  And this week,  with all eyes on Scotland, you might take a few moments to show your audience how happenings across the pond might ripple back toward them. Scotland, a member of the United Kingdom, is allowing citizens to […]