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Rebekah Monson

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Social media metrics: What to track and how to measure success

By on Jul 20, 2011

One of the big problems when trying to “sell” social media to journalists and managers used to be that it was hard to determine the actual impact of the work. Plenty of tools now exist for checking how well you’re engaging, and managers and time-strapped journalists should be looking critically at their investment in social […]

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Google+ first impressions, unique features and tips for getting started

Google launched Google+, its latest attempt to grab a piece of the social networking market, a couple of weeks ago. It’s still in limited release, so we won’t exactly understand all of the journalism implications here until Google+ is opened up to everyone. The big complaint about Google+ so far is that it’s too similar […]

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Finding sources and stories with Twitter chats

Many journalists describe Twitter as a great tool for finding sources and stories, but if you’re new to tweeting or you’re not a constantly engaged user, it can be difficult to find either. If you’re having trouble finding conversations relevant to your beat, Twitter chats are an easy way to get started. Twitter chats are […]

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Shared digital content and your ownership rights

Twitpic inked a deal with photo agency WENN earlier this month to sell celebrities’ Twitter photos. Photographer Daniel Morel uploaded 13 photos of damage from the earthquake in Haiti last year, which Agence France Presse and Getty Images subsequently sold without his permission. AFP sued him, and Morel countersued the agency and several media outlets […]

Neat Tweets: Techniques to expand your coverage on Twitter
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Neat Tweets: Techniques to expand your coverage on Twitter

Twitter will turn five in July, but we’re still finding interesting new ways to use those 140 characters as a launchpad for journalism. Here are three unique Twitter techniques that business journalists can start implementing into their stream: Sparktweets If you’re a fan of charts, sparktweets allow you to visualize data within the body of […]

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Multimedia reporting: Use what you have, focus on basic skills

I’ve heard from quite a few colleagues lately who say they feel overwhelmed by the idea of learning all the various software and tools that it takes to be an effective multimedia journalist. To them, I say: Relax. You don’t need a $400 phone or $1,000 worth of software to be a multimedia journalist. Most […]

Five simple (but great) video tips for new multimedia reporters
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Five simple (but great) video tips for new multimedia reporters

I was lucky enough to attend an excellent video class last week from my friend, Ihosvani “Geo” Rodriguez. Geo was a print reporter who made a leap to multimedia reporter a couple of years ago, so he has a great grasp on how to transition. If you’re new to video, there are a few basic […]

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To like or not to like? That is the (Facebook) question

One of the biggest issues I hear from other journalists on Facebook is actually about one little word — like. Now that Facebook has changed their sharing functionality to revolve around the word like, we who choose our words carefully find ourselves in more of an ethical quandary about the business of liking. Facebook seems […]

Three big journalism ideas from SXSWi to apply right now
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Three big journalism ideas from SXSWi to apply right now

Newsroom budgets don’t allow for a lot of conference attendance these days, but thanks to social media and blogging, you can get a lot out of South by Southwest Interactive from afar. This year’s panels provided a great overview of where content is headed, but I was really excited to see that much of what […]