The free webinar, “Branding for Journalists: You Being You… Online,” will be held March 5, 2013. You’ve heard about journalists and personal branding for a few years now. The reality is that you are branding yourself, whether intentionally or not. You are creating your brand. So let’s talk about ways you can grab the wheel and take control of it.
The pre-UNITY Convention workshop, “The Business of Me,” was originally held Aug. 1, 2012.
Mark S. Luckie, Twitter’s creative content manager for journalism and the media, offers tips for professional branding and marketing, pitching ideas, as well as financial and time management. Learn five key action items to advance your career as an entrepreneur.
The rise of social media raises a host of questions for business journalists, both in our personal actions and how we do our jobs. Should you “like” the Facebook page of a company you cover so you’re alerted to announcements and can connect with customers as possible sources? Or is that somehow an endorsement that [...]
The free workshop, “Engage Your Community to Power Your Business Coverage,” was originally held Sept. 1 in San Francisco. Hosted by MarketWatch, this training provides a clearer picture of the importance of community and expose them to tools and tactics for learning from their communities. YOUR INSTRUCTORS John A. Byrne is the chairman and CEO [...]
Whether you’re a newbie or a veteran at social networking, you can pick up pointers from this free, self-guided Webinar. The first hour targets those new to Facebook, Twitter and LinkedIn. The second hour will help you take social media to the next level. SOCIAL MEDIA 101: Your kids, your colleagues, the lady in the [...]