In the past, I’ve mostly used Twitter for two things: To promote my columns and blog posts, and to create a Twitter feed on subjects such as economics that was high quality to as to attract followers. Now I am comfortable using it as another platform, beyond dead trees and the newspaper Web site, to [...]
If you don’t already spend time on Slideshare, you might check it out. Slideshare.net is a huge website where people share presentations – PowerPoints, documents, PDFs, videos and webinars. I know it’s popular to diss PowerPoints, and I agree that bad ones are terrible, but good ones can be great tools for learning something new. [...]
I was always an early adopter. My first blog began in 1998, although I think the term is out of date for what are online columns. When social media came along, I signed right up. My experiences have been uneven at best. I’d love to hear from other journalists in the comments field. Remember one [...]
By Walter Pacheco A business reporter on deadline a while back asked if I knew anyone who worked at a local Darden restaurant that she could interview for a story. I didn’t and she was in a crunch. Her options: Stand in front of a Red Lobster or Olive Garden in the Florida heat and [...]
One of the many benefits the Reynolds Center offers business journalists is the opportunity to hear from peers across the country and around the globe; the center’s workshops, webinars and website are meeting places where business and financial writers can exchange tips and ideas. And today we have a really useful suggestion from Susan Orr, [...]
One social media site you may have overlooked is Reddit.com, but don’t be too quick to rule it out. Like Facebook and Twitter, Reddit can be a useful source for business journalists to gather information and find sources. At first glance, the site seems text-heavy and difficult to use, but it is actually easier than [...]
People apparently like funny headlines. Facebook users post them right and left. Tumblr pages abound. I’m told they’re a regular feature on some late-night variety show. The mere mention of ”funny headlines” here will probably attract more hits than anything could, except kittens. To me, ”funny headlines” means more like “stupid headlines,” and I don’t think they’re funny [...]
The Department of Labor is turning to Twitter on Thursday, Aug. 30, for a Labor Day-themed discussion about the job market. In advance of Labor Day 2012, Secretary Hilda L. Solis – who the department is calling “America’s Job Counselor” – will host a live Twitter chat at 2 p.m. EDT on Thursday. Solis will [...]
Creating and Building a Community
Be remarkable. “Content is king, but engagement is queen,” said Ludlow. Think of what you can say that is remarkable, that people will comment on. Make sure any time you’re developing content, you’re passionate about it.
Look at your community as a cohesive whole. Risley suggests using a blog to build up the community. Most people overlook the importance of using an email list to get people on the site and interact on it, he added.