People apparently like funny headlines. Facebook users post them right and left. Tumblr pages abound. I’m told they’re a regular feature on some late-night variety show. The mere mention of “funny headlines” here will probably attract more hits than anything could, except kittens. To me, “funny headlines” means more like “stupid headlines,” and I don’t think they’re funny […]
The Department of Labor is turning to Twitter on Thursday, Aug. 30, for a Labor Day-themed discussion about the job market. In advance of Labor Day 2012, Secretary Hilda L. Solis – who the department is calling “America’s Job Counselor” – will host a live Twitter chat at 2 p.m. EDT on Thursday. Solis will […]
Creating and Building a Community
Be remarkable. “Content is king, but engagement is queen,” said Ludlow. Think of what you can say that is remarkable, that people will comment on. Make sure any time you’re developing content, you’re passionate about it.
Look at your community as a cohesive whole. Risley suggests using a blog to build up the community. Most people overlook the importance of using an email list to get people on the site and interact on it, he added.
Author Maria Perez is director of news operations at ProfNet, a free service that helps journalists find sources. I recently attended BlogWorld & New Media Expo, a three-day conference and tradeshow for bloggers, podcasters, Web content creators and social media innovators. I was able to listen in on several content creation and blogging sessions, and […]
Access to immediate information is crucial for today’s business journalist wanting to get the job done right and on deadline. Smartphones with full web access make it easy to find almost anything you need on the go. We’ve found the best apps.
Just because you may not have access to a full-fledged graphics department, doesn’t mean you have to be left out of the rise of the online infographic and all the extra page views that come along with it. Several websites have emerged in recent months that make it easier than ever for business journalists to […]
In my previous post, I discussed some challenges that social media poses for business journalists who want to remain above reproach professionally while also enjoying the reporting, career-building and engagement tools available in this new digital age. Because of the variety of roles that journalists can play and the broad continuum of news organizations from […]
The rise of social media raises a host of questions for business journalists, both in our personal actions and how we do our jobs. Should you “like” the Facebook page of a company you cover so you’re alerted to announcements and can connect with customers as possible sources? Or is that somehow an endorsement that […]