Balance in Business Forecasts

Sean Sposito balances car dealers’ expected sales with other sources in this article for The Boston Globe. While he cites a pending sales tax increase and the roll out of the government’s incentive program as evidence that consumers will buy, he notes that limited qualifications and the recession may squash those forecasts.

Today’s Tip: Unlike weather forecasts, business forecasts need balance.

To be a useful consumer piece, you have to provide context. Seek sources until you feel that you have balance in your piece. Don’t forget to step back on the final read to ensure you didn’t create a promotional piece.