Report Details for Depth

Steve Proffitt, a reporter at KAWC in Yuma, Ariz., offers listeners squealing wheels, analogies and irony in his segment about GM’s new testing site in Arizona. He turns a business piece into an entertaining segment that still offers all the details that the audience wants: 100 jobs, free land, etc.

Today’s Tip: Ditch the shirt and tie and have some fun.

Business reporting doesn’t have to be boring. Liven your stories with great details that help create images for your audience. For example, Proffitt describes the bumpy test site as a “highway engineer’s nightmare.” Combine the “show don’t tell” and “report with your senses” rules to gather details that will paint pictures for your readers.