Get to the point
Katya Kazakina of Bloomberg News writes about a former financial broker turned yoga instructor. Her article offers a solid nut graf in the fourth paragraph that provides the “so what?” right away.
Today’s Tip: Get to the point. A great anecdote that delays the point of the story is worthless if your readers don’t understand why they’re reading your piece. Always ensure that you answer “so what?” by the fourth paragraph of your story.
Too often trend and feature pieces lose readers because the nut grafs come too late or not at all. Katya’s nut graf sums up her story and provides examples right away to support it:
Imparato, 28, is tapping into yoga’s growing appeal among the result-oriented financial brokers and dealers who want to de-stress and work out at the same time. Hedge funds, including Karsch Capital Management LP and Blue Ridge Capital LLC, offer on-site yoga classes to their employees. Pimco’s Bill Gross has said that he gets some of his best investment ideas while standing on his head.
Today’s Tip: Get to the point. A great anecdote that delays the point of the story is worthless if your readers don’t understand why they’re reading your piece. Always ensure that you answer “so what?” by the fourth paragraph of your story.
Too often trend and feature pieces lose readers because the nut grafs come too late or not at all. Katya’s nut graf sums up her story and provides examples right away to support it:
Imparato, 28, is tapping into yoga’s growing appeal among the result-oriented financial brokers and dealers who want to de-stress and work out at the same time. Hedge funds, including Karsch Capital Management LP and Blue Ridge Capital LLC, offer on-site yoga classes to their employees. Pimco’s Bill Gross has said that he gets some of his best investment ideas while standing on his head.
Labels: Bloomberg News, get to the point, Katya Kazakina, nut graf, so what, yoga
posted by Rosland Gammon at
1:08 PM
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