Tapping Associations

Washington Post reporter Emma Carew’s article about a boost in direct sellers helps readers understand why they may be getting more invitations to such events.

Most of the companies she cites aren’t publicly traded, which means gathering information can sometimes be tricky. To balance her piece, she cites data from the Direct Selling Association.

Today’s Tip: Use associations to help with your reporting.

These groups often track numbers and can give you broader perspectives on what’s happening in some industries. You can search sites such as Weddle's and the American Society of Association Executives to find associations.