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Bancrofts Approve Bid for Dow Jones

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Dow Jones & Co., along with its flagship publication The Wall Street Journal, will become the property of Rupert Murdoch’s News Corp., several major newspapers reported Tuesday.

The papers, including the Journal and The New York Times, said more than half of the Bancroft family, which owns controlling interest in the company’s stock, have agreed to support the sale. In April, Murdoch proposed paying $60 per share, or about $5 billion, for the media company focused on business coverage.

Since then, the Bancroft family has debated the deal, with some opposing it on the grounds that Murdoch would infringe on the paper’s editorial independence that has made the Journal one of the crown jewels of U.S. newspapers. Others felt the financial incentive was too good to pass up.

In the end, they settled for the creation of a five-member editorial oversight board with limited power to assure editorial independence. They negotiated to have News Corp. pay the legal expenses the Bancrofts incurred from lawyers advising them on the deal. That could be as much as $40 million.

During the negotiations, some family members wanted Murdoch to sweeten the pot, but Murdoch never budged from his initial offer.

A union representing many Journal newsroom employees solicited competitive bids in an effort to thwart the News Corp. acquisition. While a few suitors emerged, none could match Murdoch’s price tag.

The ultimate fate of Dow Jones employees remains to be seen. A May report in the Los Angeles Times quoted one Journal reporter as saying that some reporters would be “looking for a way out” if News Corp.’s takeover bid succeeded.

Murdoch’s media empire includes Twentieth Century Fox, Fox News Channel, The Times of London, New York Post and a new financial cable channel set to debut Oct. 15.

Dow Jones publishes Barron’s, SmartMoney magazine and other periodicals, DowJones Newswires, Dow Jones Indexes and the Ottaway group of community newspapers.

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