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By Kanupriya Vashisht
The stock market plunge on Wall Street and in world markets last week made investors panicky, but journalists must keep a cool head in reporting the story, say two veteran journalists who follow the market.
"They need to provide the story in the best possible context and not over sensationalize it. We all need to understand this is not the end of the world," said Dave Callaway, editor-in-chief of MarketWatch.
Last week's 4.2 percent drop in the Dow Jones Industrial Average was the market's worst free fall in nearly five years.
To be sure, the decline was news but hardly extraordinary, said Bill Barnhart,financial markets columnist for the Chicago Tribune.
"The main pressure from bosses is to make more of a stock market story than is justified," he added.
Barnhart said the key to writing quickly when the stock market takes a sudden turn -- up or down -- is to keep track of market trends and have a good source list of "real" people who are active investors.
"A good 'oh my gosh' quote from an ordinary investor at the top of a stock market break story often works better than a similar remark from a dial-a-quote expert," he said.
Copyright © 2008 Donald W. Reynolds National Center for Business Journalism