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By Chris Roush
Sept. 4, 2007
Business media from The New York Times to the South Florida Sun-Sentinel and all the way out to The Orange County Register have faced the same complaint the past couple of months: They have caused the downturn in the real estate market.
Puhleaase. Readers who think that the business press is powerful enough to convince people to stop buying homes or condos, or at least to stop paying the high prices that they were paying a year ago, give business journalists way too much credit for influencing society.
But if business readers were smart, they could examine the coverage of the downturn in the mortgage and housing markets and find plenty to critique. I would argue that readers should be complaining that the business media hasn’t done enough so-called negative reporting on the real estate industry, not that it has done some.
For example, there have been lots of stories in the past few weeks about the lending practices of mortgage companies and whether they should have been lending money to consumers with dicey credit and not enough money to make a decent down payment.
But where were these stories when those loans were being made? Nowhere to be found, and that’s when they would have had a larger impact. Write the story that alerts readers to the fact that they might be taking out a loan with punitive interest rates down the road – which would likely mean that they would default – and then you’ve done a service to your readers.
As it stands, the current coverage that criticizes these lenders comes off as Monday morning quarterbacking.
Then there’s the lack of hard-hitting reporting on the homebuilders. While they were opening new subdivisions left and right and increasing the housing supply in the country, there was scant coverage that questioned this strategy. In fact, I found business news stories as recently as December that stated that the housing industry would rebound nicely.
That’s obviously not happening. Housing companies have had to cut their building projections for 2007, and some have written down the value of their housing supply.
All of this reminds me of what happened about a decade ago. As business journalists, we got caught up in the euphoria of the Internet and the stock market and didn’t write enough critical assessment of what might happen in a downturn.
The housing and mortgage story in today’s business sections is the same story. Just change the names of the companies.
Why haven’t we learned from our past mistakes?