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Workshop Registration
The Reynolds Center has announced its 2009-10 free workshop schedule.
Select a workshop and register from the drop-down menu below.
Online Seminars
The Reynolds Center registration for Fall 2009 free online seminars.
Tracking Stimulus Spending
By W.J. Hennigan
Online Business Journalism: Mixing HD and viewer participation
By Carol Legg
Earnings Season
By Michelle Leder
Recipients Announced for Business Journalism Scholarships
By Reynolds Center Staff
Winners and Losers
By Chris Roush
Online Business Journalism: Mixing HD and viewer participation
By Carol Legg
February 27, 2009
Using a mix of high-definition broadcast values and viewer participation, FOX Business Network is attempting to redefine online business journalism.
“FOXBusiness.com LIVE,” which launched on Feb. 9 and airs live each weekday at 12pm EST, is produced exclusively for the Web. Only viewable on FOXBusiness.com, the show is the network’s effort to fill a void for Web audiences.
“Nobody does it well online,” said Ray Hennessey, managing director of business news at FBN, who defines the new program as “an online show, not a television show online.”
Intent on becoming a top contender in the Internet market, FBN is devoting resources to the program. It is shot and aired entirely in HD in a professional studio and has a full production crew. Jenna Lee and Connell McShane, two of the network’s most recognizable faces, host the one-hour show.
While the appearance and the content may resemble the rest of FBN’s lineup, the show also relies heavily on Internet resources, giving it a quality all its own.
“FOXBusiness.com LIVE” utilizes the most popular social networking tools, including Facebook and Twitter, to reach viewers and encourage participation. But the live chat box is by far the show’s most unique tool, enabling a significant level of real-time participation between hosts, guests and viewers. The hosts routinely reference comments from the live chat and pose questions to the audience.
“The power is with the viewer,” co-host Jenna Lee said in a WebNewser interview. Most importantly, the viewer becomes a featured player in the show and the discussion. And with new comments and questions springing up almost every second on the live chat, it looks like the audience has quickly caught on.
With “FOXBusiness.com LIVE,” FBN hopes to expand its reach and attract new audiences. Hennessey said that while the show caters to “people who have something to say,” the network is also effectively reaching out to an audience that does not have cable access to FBN.
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Copyright © 2009 Donald W. Reynolds National Center for Business Journalism
The Reynolds Center has announced its 2009-10 free workshop schedule.
Select a workshop and register from the drop-down menu below.
The Reynolds Center registration for Fall 2009 free online seminars.
By W.J. Hennigan
Online Business Journalism: Mixing HD and viewer participation
By Carol Legg
Earnings Season
By Michelle Leder
Recipients Announced for Business Journalism Scholarships
By Reynolds Center Staff
Winners and Losers
By Chris Roush
Online Business Journalism: Mixing HD and viewer participation
By Carol Legg
February 27, 2009
Using a mix of high-definition broadcast values and viewer participation, FOX Business Network is attempting to redefine online business journalism.
“FOXBusiness.com LIVE,” which launched on Feb. 9 and airs live each weekday at 12pm EST, is produced exclusively for the Web. Only viewable on FOXBusiness.com, the show is the network’s effort to fill a void for Web audiences.
“Nobody does it well online,” said Ray Hennessey, managing director of business news at FBN, who defines the new program as “an online show, not a television show online.”
Intent on becoming a top contender in the Internet market, FBN is devoting resources to the program. It is shot and aired entirely in HD in a professional studio and has a full production crew. Jenna Lee and Connell McShane, two of the network’s most recognizable faces, host the one-hour show.
While the appearance and the content may resemble the rest of FBN’s lineup, the show also relies heavily on Internet resources, giving it a quality all its own.
“FOXBusiness.com LIVE” utilizes the most popular social networking tools, including Facebook and Twitter, to reach viewers and encourage participation. But the live chat box is by far the show’s most unique tool, enabling a significant level of real-time participation between hosts, guests and viewers. The hosts routinely reference comments from the live chat and pose questions to the audience.
“The power is with the viewer,” co-host Jenna Lee said in a WebNewser interview. Most importantly, the viewer becomes a featured player in the show and the discussion. And with new comments and questions springing up almost every second on the live chat, it looks like the audience has quickly caught on.
With “FOXBusiness.com LIVE,” FBN hopes to expand its reach and attract new audiences. Hennessey said that while the show caters to “people who have something to say,” the network is also effectively reaching out to an audience that does not have cable access to FBN.
Copyright © 2009 Donald W. Reynolds National Center for Business Journalism