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By Dick Weiss
February 23, 2009
You never know where the next story might be coming from. It might emerge from vacuum tubes, a jukebox or a battered guitar amplifier. That’s where Joe Taschler of the Milwaukee Journal Sentinel found our top story - among people who were selling those parts online to buyers overseas. Dan Tracy of the Orlando Sentinel discovered some conflict of interest issues and big spending at a local blood bank. And up north Chen May Yee of the Minneapolis Star Tribune found her region’s once vibrant health care industry heading south.
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3 Tracking the big business of donated blood
Dan Tracy of the Orlando Sentinel
Tracy takes a look at possible conflicts of interest in an area of commerce that often gets only cursory attention from journalists: nonprofits. Tracy makes clear that "blood is big business" in a story about a nonprofit in Orlando that's the country's fourth largest independent blood bank. His search of documents filed by the nonprofit finds that some members of the blood bank's board work for companies that receive business from the blood bank. Note how Tracy uses a one-two punch in his lede to effectively frame his story and help people understand how blood banks work.
2Minnesota health care: Condition critical
Chen May Yee of the Minneapolis Star Tribune
One way to grab readers is to challenge the conventional wisdom. Everyone thinks of Minneapolis as a great health care town. But Yee reports that the growth of Minnesota's powerful health care industry has slowed significantly as hard-pressed consumers are putting off treatment. And in some cases even nurses are having trouble finding a job.
1Worldwide garage sale
Joe Taschler of the Milwaukee Journal Sentinel
Story vision is at work here. Taschler finds a trend -- that vintage American goods are finding ready buyers overseas – and the headline writer applies a label that’s easy to understand and embrace: the worldwide garage sale. Naming the products – pinball machines, vacuum tubes, guitar amplifiers - and what they will fetch on the market makes the story irresistible.
Copyright © 2009 Donald W. Reynolds National Center for Business Journalism