Tag "marketing"

Holiday Marketing Strategies on Twitter

For a business reporter, the holiday season is all about retail and shopping. If you’re looking

Read More

Story Idea: How Retailers Use Weather Forecasts to Increase Sales

Product marketing has a new gold standard: advertisements targeted not just to specific customers, but to

Read More

Entertaining Business: Marketing Caitlyn Jenner

Olympian Bruce Jenner’s decision to transition from male and female, and become known as Caitlyn Jenner

Read More

Marketing And Money: Monetizing The Royal Baby

You probably heard the joyful news from London on Saturday. The Duke and Duchess of Cambridge,

Read More

Can U2 market as smart as Taylor Swift?

It’s universally agreed that Taylor Swift is a savvy marketer. We told you about her listening

Read More

5 Things to Take Away from Taylor Swift’s Listening Parties

When it comes to marketing, Taylor Swift seems to have a golden touch. She senses the

Read More

How are local casinos holding up?

When the first slot machines hit Michigan a couple of decades ago in a small tribal

Read More

Racetrack accident impacts corporate sports sponsors

It’s been a rough stretch for corporate sponsors of sporting events, who’ve had to react to

Read More

Companies, individuals making the most of .guru, .bike

If you’re casting about for an interesting marketing or trends story, here’s one that could be

Read More

Local fans, athletes drive ’14 Winter Olympics coverage

Today will begin the one-month countdown to the 2014 winter Olympics, which will take place Feb.

Read More