The Atlantic Monthly is now just The Atlantic
The Atlantic Monthly is officially dropping "monthly" and now calling itself The Atlantic, according to the New York Post's Keith Kelly.
Kelly says the change comes after the magazine decided to publish just 10 times each year and also move its sales and marketing staff from Washington DC to New York.
The magazine's name dates back to 1857, the year of The Atlantic Monthly's first issue.
The idea for the magazine came after Ralph Waldo Emerson, Henry Wadsworth Longfellow, James Russel Lowe, Oliver Wendell Homes met in Boston's Parker House for a summit.
The group wanted a magazine that had a distinctly American voice and would promote the "American Idea." That, they decided, was The Atlantic Monthly.
For Kelly's full report on the changes at the magazine click here.
Kelly says the change comes after the magazine decided to publish just 10 times each year and also move its sales and marketing staff from Washington DC to New York.
The magazine's name dates back to 1857, the year of The Atlantic Monthly's first issue.
The idea for the magazine came after Ralph Waldo Emerson, Henry Wadsworth Longfellow, James Russel Lowe, Oliver Wendell Homes met in Boston's Parker House for a summit.
The group wanted a magazine that had a distinctly American voice and would promote the "American Idea." That, they decided, was The Atlantic Monthly.
For Kelly's full report on the changes at the magazine click here.
Labels: Keith Kelly, magazines, New York, New York Post, publishing, The Atlantic, The Atlantic Monthly, Washington DC
posted by Kelly at
12/14/2007 09:04:00 AM
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