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Dec 10, 2007

CBS gets into the resturant biz

CBS Corp. is partnering with New England Patriots’ owner Robert Kraft to establish a new station-themed restaurant.
CBS announced today the plans for CBS Scene Restaurant and Bar, a 15,000 square-foot restaurant scheduled to open next fall nearby the Patriots' Gillette stadium in Foxborough, Ma.
The restaurant will feature 130 high-definition televisions programmed with CBS shows. It will anchor Patriot Place, a 1.3 million square-foot retail and entertainment hub at the stadium.
With its new venture, CBS Corp. is entering the restaurant business beside stations with established restaurant chains like ESPN and FOX.
"There is no greater franchise right now in the NFL than the New England Patriots, and there is no better or higher rated broadcaster than CBS Sports, which has become network televisions No. 1 supplier of big ticket events like the NFL," said Leslie Moonves, CBS Corp. president and chief executive officer, in a release.
"The CBS Scene restaurant and Bar represents a terrific opportunity to bring these forces together to launch a first-of-its kind dining and entertainment destination at what promises to be one of the Northeast's most popular attractions."
To read the full release click here.

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