Forbes.com 2008 predictions

Folio.com offers up a list of magazine industry resolutions for 2008. The thoughts come directly from those on the front lines, in a variety of roles. Representing biz magazines is Jim Spanfeller, President and CEO of Forbes.com.

Spanfeller says his 2008 prediction is: "If history looks back at 2007 as the tipping point for interactive media and the ad dollars that have migrated to the Web, pushing it to a position of prominence as a central media platform for advertisers, 2008 will be the year of the Interactive Marketer. CMOs now get the Web and have personal experience around its ability to power their brands, activate their customers and fuel their data analysis and marketing allocation optimization. The Web is still only at the beginning of its evolution and will remain a source of media innovation for some time, but the focus going forward will be less about the media and more about the marketer. The digitization of media will continue to disrupt the traditional media model and we will see more “late to the party” web acquisition and initiatives from major media players. From this perspective, 2008 will be a make or break year for companies like Time Warner and many of the major newspaper companies in the country."

Read more magazine industry predictions at Folio here.