Reuters aims to increase branded partnerships

After announcing a new deal with the International Herald Tribune last week, Reuters says it wants to add more branded partnerships, according to Editor & Publisher.
Next month, the daily business section of IHT.com and the print editions will be renamed Business with Reuters and will publish news from both organizations. The agreement replaced the papers' partnership with Bloomberg.
Reuters has said it wants to extend the IHT deal to its parent, The New York Times.
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