CNBC to air "Swoosh! Inside Nike!"
CNBC will air their lastest in-depth documentary next month and this time the report from sports business reporter Darren Rovell focuses on Nike.
Through the one-hour documentary that will air on Feb. 12 at 10 p.m. and 1 a.m EST, Rovell takes viewers into the company's histroy and to a sit-down interview with Nike's co-founder Phil Knight.
Michael Jordan also describes how Nike wooed him in 1984 and about his work with Nike's chief shoe designer, Tinker Hatfield.
CNBC is calling the work,"the most comprehensive television examination to date on Nike, the world's largest shoe and apparel company."
To read the full release click here.
Through the one-hour documentary that will air on Feb. 12 at 10 p.m. and 1 a.m EST, Rovell takes viewers into the company's histroy and to a sit-down interview with Nike's co-founder Phil Knight.
Michael Jordan also describes how Nike wooed him in 1984 and about his work with Nike's chief shoe designer, Tinker Hatfield.
CNBC is calling the work,"the most comprehensive television examination to date on Nike, the world's largest shoe and apparel company."
To read the full release click here.
posted by Kelly at
1/30/2008 08:11:00 AM
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