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Jan 4, 2008

Fox Business Network's journey


Chicago Tribune Columnist Phil Rosenthal discusses the progress of News Corp.'s Fox Business Network.
Although official audience estimates have not yet been released by the network, Rosenthal says the newspaper's figures show Fox Business averaged 8,000 viewers in its first eight weeks. In the same time period, CNBC average 265,000 viewers.
Rosenthal says, "Like any 11-week-old, it's too soon to know what this one will grow up to be. Its bloodlines point to it maturing into an extraordinarily strong, swift and sly competitor, running with the best, yet it is naive to expect News Corp.'s Fox Business Network to do more than learn to crawl at this point."
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