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Jan 22, 2008

It's time for real media leaders to come forward

In Tim McGuire's most recent blog post, he discusses the Orange County Register's decision to drop its business section and move business news into the A section during a time when the subject is becoming more imporant.
McGuire, the Frank Russell Chair for the business of journalism at Arizona State University’s Walter Cronkite School of Journalism and Mass Communications, said the move is another example of "duck and cover rather than launching top-line enhancing offensives."
McGuire also touches on the depature of Los Angeles Times editor Jim O'Shea and on the issue of long-term franchise strength in the newspaper admist concerns over the bottom line.
"Real leaders have to step into the fray and declare a unified mission that includes profit, top-line growth and enhancing the core mission of informing and entertaining readers," McGuire writes. "Every decent leader knows either/or thinking will kill an organization. It is time editors and publishers remember that and recognize that there is wisdom in both arguments.
To read McGuire's blog click here.

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