Newspapers' online audiences grew in 2007

Associated Press Business Writer Seth Sutel reports that newspapers' online audiences grew by about 6 percent last year.
The report is based on data released by the Newspaper Association of America and compiled by Nielsen Online, a Web audience measurement agency owned by The Nielsen Co.
The story says:

Many newspapers have been adding online features such as video, blogs, jazzier graphics, online community features and links to other Web sites in an effort to lure in more readers and compete with other outlets of information online, including blogs and portals like Yahoo Inc. Daytime visitors are very important for newspapers since online traffic is highest then, as many people log on from work. Nielsen Online said its measurements accounted for people logging on from work or home.

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