The numbers behind a free WSJ.com
A report from Bear Stearns suggests says if WJS.com were to become a free site, it would need and 12-time increase in traffic growth to offset the lost revenue.
The site get about 122.4 million page views and generates about $78 million each year.
But $78 million in revenue is only 4 percent of Dow Jones' total revenue.
So the free concept, which many believe Murdoch will soon make a reality, may be doable after all.
To read the full report, click here.
The site get about 122.4 million page views and generates about $78 million each year.
But $78 million in revenue is only 4 percent of Dow Jones' total revenue.
So the free concept, which many believe Murdoch will soon make a reality, may be doable after all.
To read the full report, click here.
posted by Kelly at
1/03/2008 11:25:00 AM
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