Washington Post plans massive Web site redesign
Reports from Editor & Publisher say The Washington Post is undergoing its biggest Web site redesign ever and it has hired The Wonder Factory of New York to help create a new look for washingtonpost.com.
This is the first time an outside firm will help design The Washington Post's site, which first launched in 1996. The Wonder Factory's other clients have included Newsweek and Martha Stewart Living.
"It is bigger than any other [redesign] since building it in the first place," James Brady, executive editor of washingtonpost.com., told Editor & Publisher. "We are trying to fill it with the strategies we've emphasized the past few years -- reader engagement, multi-media and providing useful data bases for our readers."
For the full report click here.
This is the first time an outside firm will help design The Washington Post's site, which first launched in 1996. The Wonder Factory's other clients have included Newsweek and Martha Stewart Living.
"It is bigger than any other [redesign] since building it in the first place," James Brady, executive editor of washingtonpost.com., told Editor & Publisher. "We are trying to fill it with the strategies we've emphasized the past few years -- reader engagement, multi-media and providing useful data bases for our readers."
For the full report click here.

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