What j-schools should be teaching

PajamasMedia has an intriguing blog posting today about a new blueprint for the journalism school curriculum, and the overriding theme is that the customer (i.e. reader) is always right.
Steve Boriss offers up a list of courses that j-schools "should be teaching" in order to meet the needs of today's market and prepare "students for the new world of New Media."
One offering Boriss suggests is as follows:

Business for Journalists — Many journalists have become disoriented, losing track of where they fit into our economy. Some believe they are engaged in a public service, a branch of government, or an activist movement. This course will clarify that virtually every journalist works in the private sector for organizations that must maximize profits. This knowledge will be helpful in the workplace, as journalists may from time to time wish to avoid declaring independence from the demands of their employers, stockholders, business competitors, and acquiring corporations. The course will also highlight that their audiences consist of “customers who are always right,” and not “citizens who must be spoon-fed what journalists believe.” In a work-study portion of the course that teaches the humility required for providing customer service to average Americans, students will be required to clean the public toilets in a Wal-Mart.

Intriguing...Read the entire post here.