ESPN executive to join WSJ

The Wall Street Journal has named Andrew Sippel its vice president of
marketing and business development.
Sippel comes to the Journal after working as ESPN's vice president of sports and production management for its customer marketing and sales operations. There, he managed the strategic development and implementation of unique revenue sponsorship opportunities across sports and within all of ESPN's media assets.
At the Journal, Sipple's job will be to drive customer awareness of the newspaper's brand through marketing and advertising initiatives.
He will support print and online ad sales, develop breakthrough programs for advertisers, establish expertise in the Journal's core advertising categories and create the industries finest events and promotions.
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