Gorkana defines itself as a must read for biz journalists

Over the last two years, Gorkana has slowly become a favorite of business journalists who want to know about job changes, job openings and new business publications.
The e-mail newsletter, which was started in 2006 and reaches about 5,000 business journalists, is the brainchild of a British public relations firm, according to reports from The New York Times.
Bob Herguth, the new managing editor of The Business Journal of Milwaukee, said he received e-mail messages from friends around the country after his move from The Chicago Sun-Times (he took a buyout last month) was listed in the e-mail message.
“I guess I read it now because I’m wondering if I know anybody who’s on there,” he said.
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