MainStreet.com: It's the TheStreet, but younger

TheStreet.com has officially launched MainStreet.com in hopes of attracting a broader, younger and highly coveted demographic. While the TheStreet is known for coverage of financial markets, economic and industry trends, and investment and financial planning, its younger sibling will mesh money-oriented topics with celebrity news and current events. The new site also has community and online-networking features.
In a launch announcement on TheStreet, MainStreet's managing editor Caroline Waxler, formerly an investigative journalist for Forbes and also a writer for VH1, said, "We are leveraging stories that people are talking about, whether we're covering the squabble over the Brooke Astor inheritance to explore estate planning, or reporting on Jamie-Lynn Spears' pregnancy as a springboard to discuss preparing for the financial responsibility of a new baby. MainStreet is all about getting people excited about places where news, money, and their own lives intersect."
The site's editorial content will fall into four sections: Beginnings (think new job/getting married), Endings (think death/divorce), Windfalls(think inheritances/sale of a business) and Challenges (think unexpected life/financial events).

Visit the new site here.