Media companies form alliance to bring in more online advertising

The Tribune, Gannett, Hearst and The New York Times Co. have joined together to form quadrantONE, an online sales organization that targets premium advertisers seeking high-quality audiences and national reach.
The network has a reach of nearly 50 million monthly visitors and covers 27 of the 30 top markets. The companies say quadrantONE will offer advertisers the chance to consistently deliver their brands and messages on a national scale.
“By aggregating the online audiences of quadrantONE's participating media companies, large national advertisers can immediately access tens of millions of unique visitors in the country's top markets,” said Dana Hayes, Interim CEO, quadrantONE, and senior vice president for sales of Tribune Interactive. “Each participating company has agreed to dedicate advertising inventory to quadrantONE, so the network can offer customized online campaigns on a highly competitive basis. Imagine placing the same ad across hundreds of local Web sites on the same day with one buy—that's the power of this network.”
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