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Feb 6, 2008

New publisher for BusinessWeek

Jessica Sibley has been named BusinessWeek's senior vice president and worldwide publisher.
Sibley comes to BusinessWeek from The Wall Street Journal, where she was vice president of multimedia sales for New York, New England, and Europe.
In her new role, Sibley will direct BusinessWeek's integrated sales team and drive all advertising-based revenue for multimedia products, including BusinessWeek magazine, BusinessWeek.com, events, and the brand's mobile, video, and TV offerings.
"Jessica joins us at an exciting time for the BusinessWeek franchise. The magazine's relaunch and record growth in traffic to BusinessWeek.com continue to draw new customers to our brand," said Keith Fox, president of BusinessWeek. "Jessica has the right combination of business acumen, industry experience, and vision to enhance our already strong integrated global sales team. We're thrilled to have her."
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