Regional biz mags stay strong in down market

Regional business publications aren't "panicking" but rather they are "retaining advertisers, and many are augmenting their revenue with new print and online products as well as events," according to an article today on BtoBonline, a trade publication for media and marketing.
The article sums up the thoughts of attendees of the annual Alliance of Area Business Publications conference. While newspapers continue to downsize, some biz journal executives say for them now may be the right time to expand.
"Your competitors aren't thinking that way, and you can knock the hell out of them," said Grady Johnson, CEO-publisher of the Charleston Regional Business Journal.
It may also be the right time to buy local business media properties with many acquisitions already ongoing in the sector. What about startups? Even with the publishing market faltering overall, it could be a favorable time for biz publication start-ups because in times of economic crisis, both businesspeople and the everyday reader are hungry for more information.

Read the entire article here.