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Mar 13, 2008

AP consolidates business units

The Associated Press will consolidate its newspaper, broadcast, and online sales operations into one unit, according to reports from Editor & Publisher.
The report said the change is an effort to streamline its business dealings across media formats.
Now all sales and marketing efforts will be under Tom Brettingen.
He said said the changes should simplify the decision-making process within the company's sales force, particularly when dealing with large clients such as Gannett Co. or News Corp. which own newspapers, broadcasters as well as online outlets.
For the full report click here.

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