The Economist continues to gain steam

The Economist says its goal is to reach smart people and to offer them content that's relevant.
And it seems their strategy, even in a world where many magazines and newspapers are struggling to attract readers, is not only working, it's thriving.
The magazine, which has a readership of 722,000 in North America, is reporting a 13 percent circulation growth and 8.5 percent increase in advertising pages for 2007.
Those details are part of a MarketWatch report by Jon Friedman.
Friedman goes on to say that the Economist is thriving in the U.S. because it frequently succeeds in being different from the American media. He said it's decisive, but not shrill. The reporting is analytical but not dull.
Here's how the magazine's editor-in-chief John Micklethwait sees it:
"We think there is an ever-growing number of people who want an intelligent read," Micklethwait said in the MarketWatch report. "People who read the Economist knew the problems with housing all over the world, the Islamic extremism, food prices and even bin Laden."
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