The games played for access to the top

Portfolio's Jack Flack details the steps that go into securing an interview with a rock star CEO. His notes five key factors that can play into the game of getting the meeting, a list that was put together after Elinor Mills' CNet story on her interview with Google's Eric Schmidt.
Flack's list includes, The Transactional Factor, which he describes as:

The agreement between Mills and the Google flacks reflects the reality that most CEO interviews are now often conducted with pre-negotiated restrictions. The company wants to use the journalist to get out its messages, and the journalist wants to use the CEO's fame to impress editors and attract readers. The company is free to offer its conditions, and the journalist is free to accept or reject them. Unfortunately, most journalists know that if they reject the deal, one of their competitors will take it.

To read his full list click here.