Miami station moves into Sun-Sentinel

The Tribune Company announced it will merge its broadcast and interactive operations of its Miami television station, WSFL-TV (CW39), with its Ft. Lauderdale-based newspaper, the South Florida Sun-Sentinel, under a single roof to create a media powerhouse serving readers, viewers and advertisers.
The company said the move will give advertisers more market coverage, choices and increased efficiency.
“This strategy is unprecedented in a major U.S. market,” said Howard Greenberg, Sun-Sentinel president and publisher. “This gives our print, broadcast and interactive operations the opportunity to work together to develop unique content and programming in a variety of areas. Plus, with this combination, there will be no better way for advertisers to reach more people with a consistent message.”
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