Newspaper ad revenue down 7.9 percent

The New York Times reports that newspaper advertising revenue fell 7.9 percent in 2007, the second-worst year in more than half a century, according to the Newspaper Association of America. Those figures include continued growth in online advertising.
Until last fall, the industry appeared headed for a less severe decline. But as the economy slowed, newspapers suffered a particularly bad fourth quarter — the peak period for ad sales — with revenue down 10.3 percent from a year earlier.
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