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Apr 23, 2008

Sue Clark Johnson shares her views on the newspaper industry

Sue Clark Johnson, who will retire in May from her post as Gannett's chief newspaper division executive, recently spoke to members of the Newspaper Association of America about both the challenges and promise in the newspaper industry.
In this time of transition for newspapers, Johnson said she sees endless opportunities. She pointed out that consumers frequently combine the use of newspapers and the Internet to evaluate and make purchases. The transformation, she says is happening now.
"We used to report the news once a day. In one product. Now we're doing it 24/7 in print, on mobile phones, on the Internet. We're using video, audio, podcasts, text-messaging. We used to report the news generally. Today we operate in a world of niches and specialized news and information...which makes for even more robust opportunity for good journalism than ever before. Where we used to have an audience, today we can target many audiences, larger audiences, some we’ve never had before. We can engage them in the process."

For the entire speech click here.

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