An alien to guide readers' spending?

Editor & Publisher reports that The Register-Herald in Beckley, W.Va is launching a marketing campaign featuring an alien who will help readers decide how to spend their economic stimulus checks.
His name is “Al the Legal Alien” and each day on Page 2 the paper will offer one-fourth page, full-color ads daily on that page to show where the legal alien has been spotted spending his stimulus check.
“We want to help maximize businesses opportunity to gain additional sales created by these rebate checks,” Advertising Director Chuck Jessup told the newspaper. “As these checks hit households, it’s likely more companies will announce ad campaigns and special deals as the weeks go by to try to convince shoppers to spend.”
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