NBC to launch 24-hour local channel

The New York Times resports that NBC Universal plans to start a 24-hour New York local cable news channel, which will de-emphasize the identity of NBC’s flagship station, WNBC, Channel 4.
NBC’s plan calls for rebuilding Channel 4’s newsroom and melding its content closely with the new channel, as well as an existing locally oriented Web site and video displayed in places like gas pumps and taxi back seats.
NBC will even take WNBC’s name off the Web site, wnbc.com, simply calling it NBC New York. Local news will still be shown on Channel 4.
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