Pearlstine Joins Bloomberg

Norman Pearlstine has been named Chief Content Officer at Bloomberg News, a newly created position that will seek growth opportunities for Bloomberg’s television, radio, magazine and online products, according to a press release.
Pearlstine, who has been working as a senior advisor at The Carlyle Group, a private equity firm, since 2006, will be rejoining former Wall Street Journal colleague Matt Winkler, who is founder and Editor- in-Chief of Bloomberg News.
Prior to the Carlyle Group, Pearlstine was Editor-in-Chief of Time Inc. for 11 years. He is also a founder of Smart Money magazine and worked as Executive Editor of Forbes.
Pearlstine and Winkler were colleagues at The Wall Street Journal in the 1980s. In December, Pearlstine presented Winkler with an Emmy Award for Lifetime Achievement Award in Business and Financial Reporting.
“Norm will be a tremendous asset to Bloomberg as we continue to shape new media for this century,” said Dan Doctoroff, Bloomberg president, in a press announcement.