The rise of The Economist

The MinnPost writes about the rise of The Economist, calling it "one of the more striking developments in contemporary American journalism."
The report says, the magazine serves up global news at a time when most U.S. news organizations have been retrenching and sticking to their own backyards.

Over the last decade, The Economist's circulation has doubled to 1.3 million. Two-thirds of this increase has come in North America. The publication now claims four times as much circulation on this continent as in its homeland, the United Kingdom. Its ad revenue through September of last year rose 22.5 percent from the comparable period of 2006 – four times the rate of the rest of the industry. All of that was enough to earn for itself the top spot on AdweekMedia's ranking of 2007's most successful magazines.

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