FiLife ready to launch

Reuters reports that FiLife, a personal finance venture from IAC/InterActiveCorp and Dow Jones & Co, will open its site to a public test on Wednesday after a year in development and much media speculation over its future.
The aim is to help consumers who want to improve their financial situation figure out how they stack up against their peers when it comes to income, household debt and savings.
FiLife's potential audience will likely include people who do not frequent finance sites, but would listen if someone suggested ways to pay less in bank fees or earn more interest.
The site's tools allow a user to compare their personal financial situation, based on eight parameters, against those of people in their state, city or even closer to home. Once that data is entered, the site responds with suggestions such as how to ask for a raise or how to put aside more savings.
For the full story click here.