Going Green Goes Down

Green purchases are taking a hit.
In an article today at MediaPost.com, Sarah Mahoney writes, "For months now, marketing experts and activists alike have maintained that consumers' commitment to the environment could withstand a lousy economy. But a new survey finds that more consumers are cutting back on often-pricier green purchases, and plan to spend even less in the coming year."
According to the piece, the 2008 Image Power Green Brands Survey found that the environment has taken "a back seat to the economy" for more than 75 percent of Americans.
Does this call for a shift in coverage of green business? A deeper study of buying habits and the long term effects? Perhaps.

Read the entire article here.