More details on WSJ.
Women's Wear Daily offers some sneak peak details of The Wall Street Journal's new glossy magazine WSJ.
The magazine's editor Tina Gaudoin told WWD that she has been "translating the DNA of the paper into a magazine," but with more visual flair, and said that in commissioning pieces, she has drawn about 60 percent from Journal staff and 40 percent from outside freelancers.
Journal reporters have been told they can have "a little more freedom in terms of how they write" to adapt to magazine style, Gaudoin said. And in keeping with the magazine's dual audience, fashion and beauty coverage will be split between male and female perspectives, often on the same page.
For WWD's full story click here.
The magazine's editor Tina Gaudoin told WWD that she has been "translating the DNA of the paper into a magazine," but with more visual flair, and said that in commissioning pieces, she has drawn about 60 percent from Journal staff and 40 percent from outside freelancers.
Journal reporters have been told they can have "a little more freedom in terms of how they write" to adapt to magazine style, Gaudoin said. And in keeping with the magazine's dual audience, fashion and beauty coverage will be split between male and female perspectives, often on the same page.
For WWD's full story click here.
posted by Kelly at
6/10/2008 12:59:00 PM
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