Ad sales at business magazines decline

A recent report, compiled by the Publishers Information Bureau, shows the magazine industry was battered in the second quarter, with magazine ad sales falling 8 percent, reports The New York Times.
News and business magazines took one of the biggest hits from the ad slump, dropping 14.8 percent at BusinessWeek, 12.6 percent at Forbes, 22.4 percent at Newsweek and 21.2 percent at Time magazine.
Fortune and The Economist were successful, showing small gains in ads.
The decline for ad sales only fell .08 percent for the entire year in 2007, but fell 6.4 percent in the first quarter of 2008. Magazine ad sales are predicted to be headed for a 10 percent decline by the end of 2008, but still continue to do better than newspaper ad sales.
Luxury goods and service ads fared the best for magazines, while computer and vehicle ads showed the steepest drop in ads.
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