CNBC and the rise of Burnett

CNBC's Erin Burnett, 32 , is the youngest person on television to anchor three hours of business news every weekday.
A story from The New York Times' details Burnett's rise to the spotlight, detailing how networks work to transform hots into household names in order to stay competitive.

"Ms. Burnett’s “overnight success” isn’t an accident. Competing with the Internet and the fledgling Fox Business Network, CNBC has been trolling for new stars, and the network has meticulously managed and promoted Ms. Burnett’s ascent. Because of the seismic changes roiling the media business and the huge number of choices that business news devotees now have when searching for information, anchors are no longer only news readers. Their bosses and handlers emphasize their personalities as much as their acumen in an effort to carve out niche followings."

To read the full story click here.