Gannett buys out ShopLocal LLC
Today Gannett said in a press release that it had acquired all of the ownership stakes in ShopLocal LLC from The McClatchy Company and the Tribune Company.
At the time, Tribune owned 42.5 percent of ShopLocal and McClatchy owned 15 percent.
ShopLocal is the top company for multi-channel shopping and advertising services, working to connect advertisers with consumers both online and in the store. Gannett plans to use ShopLocal in conjunction with PointRoll, also owned by Gannett, to create more dynamic advertisements.
PointRoll is the industry leader in online rich media.
For more information, click here.
At the time, Tribune owned 42.5 percent of ShopLocal and McClatchy owned 15 percent.
ShopLocal is the top company for multi-channel shopping and advertising services, working to connect advertisers with consumers both online and in the store. Gannett plans to use ShopLocal in conjunction with PointRoll, also owned by Gannett, to create more dynamic advertisements.
PointRoll is the industry leader in online rich media.
For more information, click here.
posted by amy e. at
7/08/2008 09:35:00 AM
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