How to impress biz book editors

Want to get your business book published? Former Vice President and Publisher of McGraw-Hill’s trade business books division, Jeffrey Krames, offers some tips to impress the editors.
One of his tips is to have mounds of “actionable” research.

"Many of the bestselling books are built on a multi-year study that has produced tons of data/research. "Good to Great" is the most visible example in the business category, based on a six-year research study. Portfolio’s "Judgment: How Winning Leaders Make Great Calls" by Noel Tichy and Warren Bennis is another terrific example. That book is based on dozens of interviews in the field with people like Jack Welch (former CEO, GE) and Jim McNerney (CEO, Boeing). The key is that the data be prescriptive. Data for data’s sake is useless."

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